I price with accuracy, identify the target demographic and implement the optimal marketing strategy to reach buyers. I will often recommend making subtle changes to a home to highlight strengths and maximize marketability. The results are simple; successful sale after successful sale-no matter what the market condition. 

The Selling Process

Even if you’ve bought or sold a home before, this process can still be daunting. Let’s look at the many steps involved in selling a home and see how a real estate professional works to tie them all together.

Select someone who’s knowledgeable listens carefully to identify your needs, and with whom you feel comfortable. 
Discuss how the real estate professional can assist you in finding your new home. If you have not identified a property to purchase, you’ll want to work with someone with an in-depth knowledge of the area to guide you. 

Establish price and time frame. Your listing agent will prepare a comparable market analysis (CMA), which compares your home with similar homes in the area that are currently listed, in contract or have sold within the last six months. Supply and demand, craftsmanship, amenities, condition and any special circumstances can also impact price. For instance, a relocation might necessitate a quick sale.

Develop and implement a marketing strategy. It’s important to develop a plan that will expose your home to as many buyers as possible. This usually includes: scheduling open houses, advertising in local newspapers, magazines and on the Internet, preparing property brochures, registering with a multiple listing service, exposing the listing to brokers and referral networks lastly installing a lawn sign. 

An offer is submitted. A buyer will make an offer through his agent. The buyer’s agent will present the offer to your representative, who will promptly relay it to you and help you evaluate it.

The negotiation process begins and eventually an offer is accepted. The process of offer and counter-offer may go on until parties arrive at an acceptable contract. This step can go very quickly or take days, even weeks. 

Buyers submit a loan application and home inspections are scheduled. 

The loan is approved. All parties breathe a sigh of relief and begin preparations for moving. 

The listing agent coordinates all activities required for closing. Your agent will funnel all the closing documents to the escrow agent. Papers include the deed, mortgage, numerous tax receipts, a Certificate of Occupancy and other documents. A final walk-through will also be scheduled. 

Finalize and close transaction. What you call this final real estate transaction depends on where you live and if the parties gather for the proceedings. The term settlement applies when a meeting takes place. Many people refer to this as the closing. On the other hand, closing of escrow occurs without a meeting. When the escrow agent receives the paperwork and the funds pertaining to the sale of the property, the escrow is closed. 

Time to move!